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Japan's Kawaii Ambassador in Brazil

Japan's Kawaii Ambassador in Brazil
Kawaii Ambassador Misako Aoki

Taking place in a number of cities across Brazil, the Japan Foundation hosts an introduction to Japanese pop culture with model Misako Aoki and contents & media producer Takamasa Sakurai.

 

With the widely attended preliminary to the “World Cosplay Summit” in São Paulo and the establishment of the Brazil J-Pop Association in Rio de Janeiro in May 2009, Brazilians are contributing to a rapidly growing interest in Japanese pop culture.

 

In response, the Japan Foundation sends to Brazil one of its “Kawaii Ambassadors,” Misako Aoki, to introduce Japan’s Lolita fashion and youth lifestyle trends through lectures and demonstrations. Takamasa Sakurai will give a lecture explaining the popularity of Japan’s anime and manga culture and present the feature anime Summer Wars (in Japanese with English subtitles).

 

Summer Wars

©2009 SUMMERWARS FILM PARTNERS

Additionally, young Brazilians from São Paulo and Recife will model originally made “Lolita fashion” designs in a fashion show with the opportunity to exchange ideas, impressions, and opinions with the Kawaii Ambassador Misako Aoki.

Event Schedule

 

São Paulo

Date: Tuesday, November 24, 2009
Co-organizers: Consulate-General of Japan in São Paulo,

JBC Publisher, etc.

Venue: The Main Hall of the Japan Foundation, São Paulo

Program: 14:00  Lecture:

The Secret of Anime’s Popularity in the World
By Takamasa Sakurai

16:00  Film screening:

Summer Wars (In Japanese with English subtitles)

19:00  Lolita Fashion Show in São Paulo

With Misako Aoki and Takamasa Sakurai

Rio de Janeiro

Date: Saturday, November 28, 2009
Co-organizers: Consulate-General of Japan in Rio de Janeiro,

Brazilian Academy of Letters, Brazil J-Pop Association, etc.

Venue: The Memorial Hall, Brazilian Academy of Letters

Program: (Part of “Cool Japan Month”)

13:30  Lecture:

The Secret of Anime’s Popularity in the World
By Takamasa Sakurai

15:00  Lecture and Demonstration on Lolita fashion

By Misako Aoki

Recife

Date: Sunday, November 29, 2009

Venue: Special outdoor stage in the city streets

Program: 10:00  Grand opening of Japan Festival

11:30  Photo session

19:15  Lolita Fashion Show in Recife

With Misako Aoki and Takamasa Sakurai

19:30  Yukata Fashion Show

20:00  Bon-odori (Bon dance)

Date: Monday, November 30, 2009

Venue: Federal University of Pernambuco

Program: 15:00  Lecture:

The Secret of Anime’s Popularity in the World
By Takamasa Sakurai

17:00  Film screening:

Summer Wars (In Japanese with English subtitles)

Co-organizers: Consulate-General of Japan in Recife,

Northeastern Association of Brazilian Former Scholarship and Trainees in Japan, Japanese Cultural Association at Recife, Cultural Association for Brazil-Japan (at Recife), etc.

Brasilia

Date: Wednesday, December 2, 2009

Venue: The Hall of University of Brasília

Program: 19:00  Lecture:

The Secret of Anime’s Popularity in the World
By Takamasa Sakurai

20:30 Film screening:

Summer Wars (In Japanese with English subtitles)

Date: Thursday, December 3, 2009

Venue: Park Shopping Center

Program: 15:00  Introduction on Lolita fashion

With Misako Aoki and Takamasa Sakurai

Tea party with Lolita fashion fans

Co-organizers:Embassy of Japan in Brazil, University of Brasilia, etc.


Profiles

 

Takamasa Sakurai   Contents and Media Producer
Takamasa Sakurai

A writer, entrepreneur, government advisor, event producer, film producer, and educator, Takamasa Sakurai does research on anime, manga, and other forms of Japanese pop culture. He has visited 27 cities in 14 countries as the planner and organizer of Japan’s “Pop Culture Diplomacy” projects and serves as a general advisor to Japan’s Ministry of Foreign Affairs on issues of pop culture. Mr. Sakurai is the author of Anime Bunka Gaiko (Anime Cultural Diplomacy) and Sekai Kawaii Kakumei (Global Cute Revolution).

 

 

Misako Aoki   Model
Misako Aoki

A popular model appearing in numerous fashion magazines, Misako Aoki was commissioned by Japan’s Ministry of Foreign Affairs in February 2009 as one of Japan’s “Trend Communicator of Japanese Pop Culture” or “Kawaii Ambassadors.” She is a popular catalogue model for the renowned brand “Baby, the Stars Shine Bright,” which has been featured in the international hit film, Shimozuma Monogatari (Kamikaze Girls). With a large fan base across many countries, she appeared to big applause at the JAPAN EXPO hosted in Paris, France in 2008 and 2009. Throughout the summer of 2009 she was dispatched as a Kawaii Ambassador to Italy, Korea, Spain and Russia.

 

 

Contact

Pop Culture Section, Arts and Culture Department, the Japan Foundation
Staff in charge: Yoshioka E-mail
Tel: 03-5369-6078  Fax: 03-5369-6038

 

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