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3 Fields of Cultural Exchanges

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Looking back on FY 2015
Introducing culture, providing films, and creating opportunities for interaction taking into account local needs

<Arts and Culture Department>

Cross-genre, high-quality, concentrated and continuous cultural exchange Showcasing a broad range of Japanese art and culture

In fiscal 2015 we attempted to develop cross-genre, concentrated and continuous cultural exchange projects with an emphasis on quality, with the aim of allowing more people to gain a deeper understanding of Japanese art and culture. “Watch,” “Listen to”, and “Talk about” Haruki Murakami featuring a stage production of Kafka on the Shore, a concert, and a symposium based on Haruki Murakami’s writing was held in Singapore and Seoul. A comprehensive cultural showcase was presented in two Russian cities featuring an exhibition of 450-year-old history of tea bowls created by Raku family, together with Noh performances, and tea ceremony demonstrations and lectures. In the United States, three large-scale art exhibitions were also held in succession.

Through these kinds of initiatives, we attempted to further promote the charms of Japanese art and culture and expand people’s interest in it making use of advantage of scale and synergistic effects.
(Masanobu Ito, Managing Director, Arts and Culture Department)

<Film and Broadcast Media Department>

Introducing Japanese television programs and providing films to other countries to create opportunities for deepening understanding of Japanese culture

We are implementing a project to introduce Japanese television programs, primarily in developing countries, as a method of enhancing understanding of Japanese culture. In fiscal 2015, a total of 31 television programs were broadcast in 20 countries. In fiscal 2016, we are aiming to broadcast more than 400 television programs including dramas, anime, and documentaries in 70 countries. We will continue to tackle this project so that some of the programs will prove to be hits in these countries.

We are also focusing on supporting Japanese film screenings and Japanese film festivals. In fiscal 2015, we organized 117 Japanese film screenings in 82 countries/regions. We will continue to provide such support in fiscal 2016.
(Atsushi Kanai, Managing Director, Film and Broadcast Media Department)

<The China Center>

Working to invigorate cultural exchange activities within China while continuing to invite students to Japan

In 2015, 31 members of Chinese high school students as the 9th group of our invitation program to study in Japan returned to China and other 31 students arrived as the 10th group. Inviting high school students to Japan is a highly meaningful activity with regard to advancing mutual understanding between Japan and China. In addition, the 13th Center for Face-to-Face Exchanges in China was opened in Nanchang City in Jiangxi Province. These Centers act as bases for cultural exchange.

In fiscal 2016, while ensuring safety of Chinese students we invite, we will continue working to set up new Centers for Face-to-Face Exchanges and to fully utilize existing ones. We will also be collaborating with the Film and Broadcast Media Department and the Asia Center to organize more Japanese film screenings.
(Toshio Hori, Managing Director, The China Center)