The Japan Foundation would like to welcome you to join us for the Fellows' Seminar for Fiscal 2008-2009. The presenter is Dr. Tamara Ratz. Details of the session are as follows:
" Health-oriented leisure mobility in Japan and Hungary "
Health is an ancient travel and leisure motivation that has inspired people all around the world to leave their permanent residence and visit far-away destinations for thousand of years. Although globalisation trends in supply and demand also affect spa and health tourism which leads to the introduction of novel and exotic treatments and services, health-oriented leisure and tourism behaviour is still considerably culture-dependent on the one hand, and economically and environmentally influenced on the other hand. As a consequence of its richness in geothermal resources and its unique culture, Japan has been able develop a distinctive path in spa tourism development and wellness. Hungary is also in rich thermal springs and spa culture also developed for centuries, but the leisure and tourist supply and demand are highly different in the two countries, due to each countries’ unique cultural, economic and natural background.
In her presentation, Dr. Ratz will analyse the similarities and differences between health-oriented leisure mobility and the development characteristics of health tourism in Japan and Hungary, and assess the cultural and environmental factors that have shaped development in each country. Based on secondary literature research, customer attitude analysis and personal observation at Japanese hot springs destinations, questions to be discussed also include health tourism marketing issues, the range and characteristics of facilities, as well as perceptions and attitudes of foreign and domestic visitors.
Dr. Tamara Ratz
Thursday, April 17, 2008
|Location:||CGP Meeting Room at the Japan Foundation Head Office, Ark Mori Bldg. East Wing 20F
*Please enter the building from the first floor. Your ID (National Health Insurance Card, Driver's License, Passport, Alien Registration Card or any other ID) will be required at the entrance.
English (no interpretation)
If you would like to attend the seminar, please notify Japanese Studies and Intellectual Exchange Dept. by April 17, 2008 with your name, affiliation, and contact information (tel., fax or e-mail). If you have any questions, please feel free to contact us.