New Museology: Drawing synergies between cultural heritage and contemporary cultures

In autumn 2009, the British Museum took the unprecedented step of introducing Jomon prehistoric dogû together with contemporary manga graphics by the renowned manga artist Hoshino Yukinobu. Breaking with conventional display methods and employing Hoshino's history and folklore adventure seeking Professor Munakata to explore the Museum, great success was achieved in promoting cultural heritage to a wider, especially the hard to attract younger anime-inspired, audience.

This project, injecting contemporary culture to better access cultural heritage, was the brainchild of the Sainsbury Institute for the Study of Japanese Arts and Cultures, who will share some of their "behind the scenes" experiences.

Examples of successful regional regeneration projects utilizing cultural heritage here in Japan by the Aomori Museum of Art will also be introduced to stimulate discussion of innovative ways of display and to draw synergies between cultural heritage and contemporary culture in museum settings. What roles do museums play within our society? What trajectory will the future of museology follow? Specialists from Japan and Europe will join us in this debate.

Date & Time Monday 13 September, 2010, 13.00-16.0
Venue Akiba Hall Access
(5F Fuji Soft Akihabara Building, 3 Kanda Neribei-cho, Chiyoda-ku, Tokyo)
Nearest stations: JR Akihabara station, Tokyo Metro Akihabara station
Organised by the Japan Foundation and the Sainsbury Institute for the Study of Japanese Arts and Cultures (U.K.)
Supported by Tokyo National Museum and the British Council
Panelists Professor John Mack (Head of World Art and Museology, University of East Anglia; Trustee of the British Museum)
Dr Nicole Coolidge Rousmaniere (Director, Sainsbury Institute for the Study of Japanese Arts and Cultures)
Mr Hoshino Yukinobu (Manga artist, author of Case Records of Professor Munakata)
Mr Shioda Junichi (Executive Art Director/Chief Curator, Aomori Museum of Art)
Dr Matsuda Akira (Handa Archaeology Fellow, Sainsbury Institute for the Study of Japanese Arts and Cultures)
Admission Fee Free (180 Maximum Capacity)
Registration To book seats, please email the Japan Foundation (E-mail) with your name, affiliation and contact details (telephone or fax number, or email address) with the subject title, ‘Seat booking for 13 September Symposium’. Alternatively, please fax us your details to 03-5369-6041. Seats can be booked until Thursday 9 September 2010. Space is limited to 180 seats. Seats are allocated on a first come, first serve basis.

For more information, please contact:
The Japan Foundation, Japanese Studies and Intellectual Exchange, Europe, Middle East and Afrida Team
Tel: 03-5369-6071 / Fax: 03-5369-6041

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