OMOCHA: Japanese Toys Today
The exhibition presents over 70 types of contemporary Japanese toys across different brands and manufacturers. Together with this, panel displays will explain the historical background and cultural elements to understand Japanese toy culture.
The exhibition will showcase the diverse appeal of Japan’s uniquely developed toy culture: from longloved classic toys such as PLARAIL and BEYBLADE to toys related to popular characters and even modern toys incorporating the latest technology and ingenuity. We will aim to deepen understanding and interest in Japanese culture among many people through this exhibition that can be enjoyed by children and adults alike.
Special cooperation: The Japan Toy Culture Foundation
Dates
2027 first semester Cambodia *TBC
2026 second semester Malaysia *TBC
2026 second semester Brunei *TBC
June 26 – July 26, 2026
Iloilo Museum of Contemporary Art (Iloilo, Philippines)
May 5 – 31, 2026
The Metropolitan Museum of Art (Manila, Philippines)
March 11 – 24, 2026
The Japan Foundation, Yangon (Yangon, Myanmar)
December 23, 2025 – January 11, 2026
AEON Mall Hue 4F Moonlight Hall (Hue, Vietnam)
November 15 – December 14, 2025
AEON Mall Long Bien 3F Event Hall (Hanoi, Vietnam)
OMOCHA: Japanese Toys Today
RG 1/144 RX-78-2 GUNDAM Ver.2.0
(c) SOTSU・SUNRISE
Chapter 1: Transformable Toys Created Through Advanced Technology
ULTRA HERO SERIES 97 Ultraman Arc
(c) TSUBURAYA PRODUCTIONS
(c) ULTRAMAN ARC PRODUCTION
CONSORTIUM ・ TV TOKYO
Chapter 2: Character Toys from Japan
nanoblock M.S. ASUKAⅡ
(c) NYK CRUISES CO.,LTD.
Chapter 3: Super Miniature Elaborate Toys
Chiikawa Hachiware's House
(c) nagano / chiikawa committee
Chapter 4: Aspirations, Comfort, and “Kawaii” Toys
PLARAIL Grip Mascon Speed Yellow DX Set
(c) TOMY
Chapter 5: The Evolution of Vehicle Toys
diablock OKOMEIRO L
(c) KAWADA
Chapter 6: Fun and Thought-Provoking Analog Toys
Punirunes and friends
(c) TOMY
Chapter 7: New Digital Toys
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