OMOCHA: Japanese Toys Today

The exhibition presents over 70 types of contemporary Japanese toys across different brands and manufacturers. Together with this, panel displays will explain the historical background and cultural elements to understand Japanese toy culture.
The exhibition will showcase the diverse appeal of Japan’s uniquely developed toy culture: from longloved classic toys such as PLARAIL and BEYBLADE to toys related to popular characters and even modern toys incorporating the latest technology and ingenuity. We will aim to deepen understanding and interest in Japanese culture among many people through this exhibition that can be enjoyed by children and adults alike.

Special cooperation: The Japan Toy Culture Foundation

Dates

2026 first semester Philippines *TBC

2026 first semester Myanmar *TBC

December 23, 2025 – January 11, 2026
Moonlight Hall, 4F AEON Mall Hue, Hue AEON Mall Hue 4F Moonlight Hall (Hue, Vietnam)

November 14 – December 15, 2025
Event Hall, 3F AEON Mall Long Bien (Hanoi, Vietnam)

OMOCHA Main Visual for Contemporary Japanese Toys
OMOCHA: Japanese Toys Today

RG 1/144 RX-78-2 GUNDAM Ver.2.0
(c) SOTSU・SUNRISE
Chapter 1: Transformable Toys Created Through Advanced Technology

ULTRA HERO SERIES 97 Ultraman Arc
(c) TSUBURAYA PRODUCTIONS
(c) ULTRAMAN ARC PRODUCTION
CONSORTIUM ・ TV TOKYO
Chapter 2: Character Toys from Japan

nanoblock M.S. ASUKAⅡ image
nanoblock M.S. ASUKAⅡ
(c) NYK CRUISES CO.,LTD.
Chapter 3: Super Miniature Elaborate Toys

Chiikawa Hachiware's House image
Chiikawa Hachiware's House
(c) nagano / chiikawa committee
Chapter 4: Aspirations, Comfort, and “Kawaii” Toys

PLARAIL Grip Mascon Speed Yellow DX Set
(c) TOMY
Chapter 5: The Evolution of Vehicle Toys

diablock OKOMEIRO L image
diablock OKOMEIRO L
(c) KAWADA
Chapter 6: Fun and Thought-Provoking Analog Toys

Punirunes and friends image
Punirunes and friends
(c) TOMY
Chapter 7: New Digital Toys

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